Built by Roofers for Roofers.Hail Leads Built For Your Area — Inside the CRM That Closes Them.
We find the roofs in your area that took hail and still have no roofing permit on file, attach the owner’s name and a phone number that rings, and drop them straight into your pipeline. Then every rep works them from their own mobile app — and the Executive Advisor tells you exactly where revenue is stuck, in dollars.
BookRoofs Pro
You sell your own deals and want them in one place.
Individual sales reps
BookRoofs Premium
You have crews, reps and jobs to keep straight.
Roofing companies
One platform, two editions. Compare them side by side — you can move up at any time.
What software gives predictive hail storm leads with a built-in roofer CRM?
BookRoofs is a storm lead service and a roofing contractor CRM in one subscription. For a roofing company’s own service area it builds the lead list from recorded hail history, county roofing permit records and property data — finding the homes that took hail and still have no roofing permit on file — then attaches roof age, roof size, home value, occupancy and a confidence-scored homeowner phone number to each address. Those leads arrive as ranked, workable opportunities inside a full contractor CRM: sales pipeline, a mobile app for field reps with photo roof inspections, estimates the homeowner accepts from their phone, job costing and rep commission. BookRoofs also connects to the CRM a company already runs — JobNimbus, AccuLynx, HubSpot, Jobber and others — reading the pipeline and writing the next step back into it, so a contractor does not have to switch systems to get the leads.
Not a radar map to squint at.
A list of doors worth knocking.
Storm tools hand you a map and leave the work to you. We run the four steps and hand your reps the finished list — for the territory you actually sell in.
Start from the storms that really hit
We pull the recorded hail history over the roofer’s own service area — how many events struck near each address in the last 24 months, the largest stone size reported, and the date of the most recent one. Real reported events, not a forecast.
Keep only the roofs nobody has replaced
Each address is checked against county roofing permit records. A permit on file means somebody already did that roof — so it comes out. What is left took the hail and was never replaced, which is the whole list you actually want to knock.
Attach the roof, the owner and a phone that rings
Build year and roof age, roof size in square feet, assessed home value, whether it is owner-occupied or an absentee rental, the owner’s name, and a best phone number scored for confidence and marked mobile or landline — so a rep knows which ones to call first.
Dropped into the pipeline, not a spreadsheet you file
The list lands in BookRoofs as workable opportunities, ranked oldest-roof-first, each with a per-property report a rep can show on the doorstep. If the company runs its own CRM, it goes there too — BookRoofs writes the next step back into the CRM they already use.
Most roofers pay for two tools. Neither one does both jobs.
A CRM organises work you already have. A storm map shows weather and stops there. The gap between them — turning a storm into a booked inspection — is the part nobody sold you.
| Capability | BookRoofs | A roofing CRM alone | A storm-map tool alone |
|---|---|---|---|
| Recorded hail history for each address | Included | No | As map layers |
| County roofing permit cross-reference | Included | No | No |
| Roof age from county build year | Included | No | No |
| Homeowner name + phone, scored and line-typed | Included | You type it in | No |
| Owner-occupied vs absentee landlord | Included | No | No |
| Leads built for your territory, done for you | Included | No | You draw the polygon |
| Sales pipeline and CRM | Included | Included | No |
| Mobile rep app, roof inspection with photos | Included | Included | No |
| Estimates the homeowner accepts from their phone | Included | Varies | No |
| Job costing, margin and rep commission | Included | Varies | No |
| Runs on top of the CRM you already have | Ten of them | No — it replaces it | No |
Compared on capability, not price — a figure copied off someone’s pricing page is wrong the week they change it. “A roofing CRM alone” covers tools like AccuLynx and JobNimbus; “a storm-map tool alone” covers hail-mapping products. Checked October 2026. Found a row that’s out of date? Tell us and we’ll correct it.
The questions roofers actually ask us
Does BookRoofs include hail storm leads, or do I need a separate storm tool?
They are included. BookRoofs builds the lead list for your service area from recorded hail history, county roofing permit records and property data, then delivers it into your pipeline as workable opportunities with the homeowner’s name and a confidence-scored phone number attached. You do not need a separate hail-mapping subscription alongside it, and you do not need a separate CRM — the leads and the system you work them in are one product.
When you say “predictive”, do you forecast where hail is going to fall?
No — nothing here is a weather forecast. Every hail event behind a lead is one that was already recorded near that address, with the stone size and the date it happened. What is being predicted is which roofs still need replacing: a roof in its twenties that took a recorded hail hit and has no roofing permit filed with the county is a replacement nobody has claimed yet, and that is what puts an address on the list. If what you want is a forecast of the next storm, that is a weather service, and BookRoofs is not one.
How do you decide which houses make the list?
Three filters, in order. First, recorded hail events near the address — how many struck in the last 24 months, the largest stone size reported, and the date of the most recent one. Second, county roofing permit records: if a permit is on file, somebody has already replaced that roof, so the address comes out. What survives both took the hail and was never repaired. Third, the roof’s own age from the county build year, so the oldest roofs rank first.
What information comes with each lead?
The property address, the owner’s name, the year the house was built and the resulting roof age, roof size in square feet, assessed home value, whether it is owner-occupied or an absentee rental, and a best phone number marked mobile or landline with a confidence score. Alongside that, the hail detail for that address: event count, largest stone size and most recent date, plus whether a roofing permit is on file. Each address also comes with a per-property report a rep can show a homeowner at the door.
Is there a live storm radar map inside the app?
No, and that is a deliberate choice rather than a gap. BookRoofs is not a weather product — you do not watch a radar sweep or draw polygons on a map. We run the storm, permit and property analysis for the territory you sell in and hand your reps the finished list of addresses worth knocking. If what you want is a radar map to explore yourself, a dedicated hail-mapping tool does that better, and you would still need somewhere to work the leads.
How is BookRoofs different from a hail-mapping tool like HailTrace?
Different jobs. A hail-mapping product is built around the map — its purpose is to show you where a storm went and how big the stones were — and roofers generally pair one with a separate CRM to work whatever they find on it. BookRoofs starts from the other end: we run the analysis for the territory you sell in and hand over the finished list, the addresses that took recorded hail and still have no roofing permit on file, each carrying the owner’s name, roof age, roof size, home value and a confidence-scored phone number, landing as workable opportunities in a CRM that also does the photo inspections, estimates, job costing and commission. There is no radar map to explore inside BookRoofs. If that is specifically what you want, a dedicated hail-mapping tool does it better, and you would still need somewhere to work the leads it turns up.
How is BookRoofs different from AccuLynx or JobNimbus?
Those are roofing CRMs: they organise the jobs and leads you already have, and neither finds storm-damaged homes for you. BookRoofs does both — it generates the leads and gives you the pipeline, mobile rep app, photo roof inspections, phone-signed estimates, job costing and commission tracking to work them. And if you already run one of those CRMs and do not want to switch, you do not have to: BookRoofs connects to JobNimbus, AccuLynx, HubSpot, Jobber and others, reads your pipeline, and writes the next step back into the CRM your crew already uses.
I already pay for a CRM. Do I have to replace it?
No. That is the case BookRoofs was built for. It layers on top of the CRM you already run — JobNimbus, AccuLynx, HubSpot and Jobber connect directly, and others feed in — so that CRM stays the system of record for your crew. BookRoofs reads the pipeline as it changes, works out which deals have gone quiet or have no follow-up booked, and writes the next action back into the CRM where your reps already read it. Nobody has to learn a second system.
Which areas can you pull leads for?
Anywhere in the United States where the underlying storm, permit and property records are available, built around the service area a roofing company actually sells in rather than a fixed region list. Coverage depth varies by county, because permit records are held locally and some counties publish more than others. Tell us where you sell and we will tell you what the records support there before you commit to anything.
Do you sell the same leads to other roofers in my area?
A list is built for your service area, and territory is something to agree before you buy, not after. Ask us what we can commit to for the specific area you sell in — that answer depends on where you are and who else we already work with there, so anyone giving you a blanket guarantee on a web page is guessing.
Tell us where you sell. We’ll build the first list.
Your command center to scale your roofing company.
A real look inside BookRoofs — every lead, job, report, and dollar in one place. Ten tools, one command center.
Your Command Center
Uncontacted leads, live pipeline value, booked inspections, and conversion rate — plus pipeline-growth trends, lead-source breakdowns, and monthly revenue, all updated in real time.
- Live revenue & pipeline-growth charts
- Lead-source breakdown — see what converts
- Real-time activity feed of every action
Every Deal, Every Stage
Your whole sales pipeline on one board. Drag opportunities from New Lead to Won, with live deal value totaled per stage — so you always know where revenue sits and what to push next.
- Drag deals from New Lead → Won
- Live deal value totaled per stage
- Instantly see where revenue is stuck
Never Lose a Lead
Every inbound lead — calls, web forms, and ads — captured automatically and tagged by status, ready for instant follow-up before your competitor even picks up.
- Every call, form & ad lead captured
- Auto-tagged by status
- Search, filter & follow up in one click
Your Whole Customer Book
Company, contact, location, phone, and email for every homeowner and commercial account you have ever worked with — searchable and editable in one place.
- Every customer in one place
- Contact, location & phone at a glance
- Searchable and fully editable
Book More, Miss Less
Inspections, estimates, and adjuster meetings on one calendar. Confirm or reschedule in a tap, with automatic reminders that cut no-shows.
- Inspections & estimates on one calendar
- Confirm or reschedule in a tap
- Auto-reminders cut no-shows
Win More Insurance Jobs
Branded inspection reports with photos, measurements, and insurance claim details — generated in minutes and ready to send, so you win and close more jobs.
- Branded reports with photos & claims
- Generated in minutes, ready to send
- Close insurance jobs faster
Run Every Roofing Job Like Clockwork
Your Jobs tab is a full production command center — not generic software. Flip between table and Kanban board views, move jobs across material stages, assign reps and project managers, set install dates and deadlines, and watch live profit margin on every job. Sales pipeline and production, unified in one place.
- Table & Kanban board views in one Jobs tab
- Assign reps, PMs, deadlines & tasks per job
- Live profit margin on every job
Protect Yourself on Every Property
Right inside each job, document property condition before work starts and every material delivery — with photos attached straight to the job record. Pre-inspection and material-received forms shield your company from false pre-existing-damage claims and missing-material disputes.
- Photo pre-inspection before work begins
- Log every material delivery with photos
- Every photo attached to the job record
Know Your Profit on Every Job
Owner-level job costing in real time — revenue, cost, gross and net profit, margin %, commissions, and jobs over budget, plus your most profitable reps and job types. Stop guessing where the money goes and protect your margins.
- Gross & net profit, margin % and commissions
- Most profitable reps & job types, ranked
- Instantly spot jobs slipping over budget
Track Performance by Rep
Manage your sales reps and project managers in one roster, assign them to jobs in a click, and see commission and profit roll up by person — so you reward your closers and coach everyone else to match them.
- One roster of reps & project managers
- Assign to jobs with a single click
- Profit & commission tracked per rep
One platform. An app for every role.
Generic CRMs force everyone into the same dashboard. BookRoofs gives your sales reps their own mobile portal and gives you an advisor that watches the business — so every login feels like it was built specifically for them.
Your reps don’t care about company dashboards — they care about closing one more roof. Their portal shows only what makes them money.
Owners shouldn’t dig through dashboards to find problems. The Advisor finds them first — every recommendation computed from your live pipeline, explainable to the dollar.
FieldRep — Your Crew's Inspection App
A mobile app for the roof. Your reps capture every inspection on-site — photos, audio, and a live transcript — and it flows back into your Command Center instantly. No paperwork, nothing lost between the ladder and the office.
- Tap a lead → start an on-site inspection in one screen
- Captures audio, photos, video & a live transcript of the visit
- Syncs straight back to the Command Center — every visit, dollar & photo
- Works in the field: offline-ready, auto-creates contacts, zero data entry
Why Most Roofing Companies Are Leaving Money on the Table
Three cracks in your business that are silently draining revenue every single day.
Missed Calls = Lost Jobs
Every unanswered call is a job going to your competitor. If you're not first, you're not getting that roof.
Slow Follow-Up = Dead Leads
Leads go cold in minutes. Most roofing companies take hours — or days. That gap is where revenue disappears.
No Visibility = No Control
You can't grow what you can't see. Without pipeline data, you're guessing — and guessing costs money.
Your Roofing Revenue Command Center
Not a CRM. A command center that keeps your office organized, your team accountable, and every lead moving forward — so you capture more opportunities, book more jobs, and stay in full control of your revenue.
Capture Every Opportunity
- Every call answered instantly
- English + Spanish coverage
- Zero missed leads
Convert More Leads Into Jobs
- Instant follow-up system
- Faster booking workflow
- Better lead qualification
Grow Predictably
- Consistent job flow every week
- Full pipeline visibility
- More booked jobs, on demand
See Everything.
Control Everything.
Most roofing companies have no real visibility into what is happening with their leads. With BookRoofs, you see what's coming in, what's being booked, and exactly where revenue is leaking.
Two More Ways BookRoofs Grows Your Revenue
Beyond capturing today's leads, BookRoofs uncovers new commercial work and revives the opportunities you already paid for.
Find Commercial Jobs Before Anyone Else
Uncover high-value commercial roofing opportunities in your area — and get to the decision-maker first.
- Spot commercial roofs with storm or wear damage nearby
- See the property owner and decision-maker to contact
- Get a ready-to-use outreach pitch for each target
- Push the opportunity straight into your pipeline
A steady stream of high-value commercial jobs your competitors never see.
Turn Old, Dead Leads Into New Booked Jobs
You already paid for those leads. BookRoofs wakes them back up and turns them into appointments.
- Automatically re-engage cold and forgotten prospects
- Win-back campaigns by text and email
- Resurface old quotes and estimates that never closed
- Book fresh appointments from leads you already have
More revenue from the leads already sitting in your database.
Increase Your Conversion Rate — Not Just Your Leads
Most roofing companies focus only on getting more leads. The real money comes from converting more of the leads you already have.
From First Call to Closed Job
See exactly how BookRoofs turns every roofing opportunity into a booked, completed, and closed deal — all from one command center.
Inspect & Assess in Minutes
Drone, thermal imaging, and tablet-driven inspections find damage fast and document every roof — so you quote with confidence and never miss an opportunity.
- Spot damage with drone + thermal imaging
- Document every roof with photos & reports
- Turn inspections into instant quotes
Run Every Job From the Roof
Your whole operation in your pocket. Capture leads, update the pipeline, and reach customers without ever leaving the job site.
- Capture leads & update your pipeline on-site
- Call, text, and navigate with one tap
- No back-office bottleneck
Book & Deliver More Jobs
A full, organized pipeline keeps your crews busy and your schedule packed — so you book and complete more jobs with the team you already have.
- A full pipeline keeps crews busy
- Automated scheduling & reminders
- More jobs without more office staff
Close More, Grow Faster
Faster follow-up and clear, professional quotes win more signed deals — and happy customers turn into reviews and referrals that fuel your growth.
- Faster follow-up wins more signed deals
- Clear quotes build instant trust
- Happy customers = referrals & reviews
Simple. Fast. Effective.
What You Can Expect
Real results from roofing companies like yours
Owners and operators across the country running their whole company on BookRoofs.
“Within two weeks we'd booked 13 new jobs and our conversion rate doubled. The speed-to-lead alone paid for the whole system — we're calling homeowners back before our competitors even see the lead come in.”
“We finally have full visibility into every lead and job in one place. No more guessing where a deal stands — every rep knows exactly what to do next, and nothing slips through the cracks anymore.”
“More appointments, faster follow-up, and real control over our growth. Revenue is up 30% since we switched, and I can see the profit margin on every single job right from my phone.”
“The photo pre-inspections protect us on every property. We've already shut down two bogus pre-existing-damage claims with the timestamped photos — that one feature has saved us thousands in disputes.”
“The pipeline board completely changed how we run the business. I drag jobs across stages and instantly see what's stuck. Our pipeline is 2.5× bigger and far better organized than the spreadsheets we used to live in.”
“My reps live in the Jobs board now — assigning crews, tracking materials, watching margin per job. It's like Monday.com but built for roofers. We close about 18 more jobs a month than we did before.”
Pick the one that fits how you sell
One platform, two editions. Pro is the Sales Rep Edition, built for someone running their own book. Premium adds everything needed to run the company around them.
BookRoofs Pro
Individual sales reps
Everything a sales rep needs, nothing they don't
Try for freeor open the Pro demoIn Premium only
BookRoofs Premium
Roofing companies
Run the whole roofing business
Try for freeor open the Premium demoMove between editions at any time — same login, same data.
Try It Risk-Free for 7 Days
See how BookRoofs helps you capture more opportunities, improve conversion, and gain control over your pipeline.
You don't just get more leads — you get more control over your revenue.
Who This Is For
Get More Jobs. Increase Your Conversion Rate. Take Control of Your Pipeline.
We only take on a limited number of roofing partners each month to maintain performance quality and local exclusivity.
Limited availability — spots filling up fast